Senior executives from us bank, northwell health and campari are among the judges being announced today for the effective innovation category in the 2018 warc awards initiative, a global search for nextgeneration marketing effectiveness. She has over two decades of experience, from her 10 year first youth oriented boutique agency, spin, a stint at corporate powerhouse edelman and in senior roles at both sportswear giant, adidas originals global and diageo europe giving her a unique ability to speak. Leila fataar founder platform editorial stock photo. A summer without festivals is an invitation for innovation. My uncles were and are famous musicians, who have broken boundaries in apartheid south africa since i can. Aug 05, 2019 back in london, she now runs platform , which is less of an agency and more of a network of freelancers.
Yuhi vi bushayija yatumiwe mu muhango wo gutanga ibihembo. L, nick entwistle, washinze one minute briefs, leila fataar, washinze platform , ali hanan, washinze akaba na pdg wa creative equals, na adrian walcott, washinze akaba numuyobozi mukuru wa brands with values. This just in via marketing magazine drinks giant diageo has appointed leila fataar to the newly created role of head of culture and entertainment at diageo europe as it looks to align its premium brands with music, film, fashion, food, drink, sport, art and design culture. Leila fataar launches platform leila fataar, diageos first and now former head of culture and entertainment for europe, has a lot to say about the state of modern marketing. Find the editorial stock photo of leila fataar founder platform , and more photos in the shutterstock collection of editorial photography. Our mission is to empower the global audience of youthmany that yearn for opportunities and experiences beyond their national bordersthrough collaboration, conversation and. Leila has a real vision for platform , intent on helping to bring brand purpose to life working with and through cultural voices. Nov 26, 2019 a fascinating discussion focussed on cultural credibility hosted by christopher morency from highsnobiety with glenn martens from yproject, stavros karelis from machinea and leila fataar from platform. She claimed that brands should go beyond just thinking outside of the box. To explore these sensitive subjects, we brought together a panel of women at the ace hotel, london including writer leanne cloudsdale, founder of platform leila fataar, creative partnerships director heta fell, founder of frame and mumhood pip black and cook and author anna jones. Platform is not an agency, or consultancy we dont play by those flawed rules. Leila fataar is creating a postive impact through platform. Through an event series i run, the power of quitting which champions the benefits of going freelance i have definitely noticed that the main thing that holds people back from going freelance.
Music and live entertainment is so ingrained in british culture we love it. Leila fataar of platform writes about the inspiration behind her most recent venture. Mar 21, 2019 find the editorial stock photo of leila fataar founder platform , and more photos in the shutterstock collection of editorial photography. Aug 21, 2017 former diageo marketer leila fataar wants to help global brands find their cultural sweet spot. How marketers can navigate the perfect storm of remote working. Aug 16, 2017 leila fataar platform diageos former and first. Put streetlevel know how, a digital devotion and endless experience together and youve got leila fataar. Platform is interesting and of leila and her vast experience, its aim is to create and maintain cultural relevance for big brands. Leila has a real vision for platform , intent on helping to bring brand purpose to life.
Having always had a flexible mindset that comes from working with startups, the events of recent weeks have not presented too much of a culture shock for fataar. Would the world really miss you if you didnt exist. Covid19 will affect everyone, from beyonce to your pub band. Leila fataar, founder of cultural influence business platform , contended that being different is what matters. Neil perkin, founder of digital consultancy only dead fish which specialises in organisational agility, believes that informal virtual gettogethers and catchups are just as essential if not more so than a formal conference call. The moment i decided to launch platform by leila fataar. View leila fataars profile on linkedin, the worlds largest professional community. In addition, they are choosing to work with agencies of the future, who bring different creatives together to execute a client brief acting as a freelance network. Platform isnt an agency but a freelance network of creative pioneers from the worlds of fashion, music, art, design, sports, food and drink.
So far, highly worthy and frankly of the moment, but where it differs is in its approach, rather than looking high and aiming for those with large follower numbers, it looks beyond the numbers and considers whether the output is right for the brand and the. Dapper dan discusses power, respect and cultural appropriation. Founder of platform , which connects the real influencers. Diageos head of culture departs to link brands to cultural influence but not influencers. Sep 27, 2017 at the same time, the effects have to be allowed to play out over time. Listen to this episode from new currency recording on spotify. In my community, we have a different lexicon that we use to describe what i do, like bricolage or collage, he said in a conversation with leila fataar, founder of cultural branding firm platform , moderated by bof editoratlarge tim blanks. Leila fataar is the founder of platform founded in august 2017 to answer challenges faced by brands in the ever changing world of creative innovation and the swiftly moving cultural landscape. Leila is a rare hybrid of creativity, corporate understanding and culture. We sat down with her to find whats wrong and what the alternatives might be. Diageos head of culture departs to link brands to cultural influence. Brands looking to connect and do more meaningful and impactful activations within the community are looking to platform to come up with new ideas.
The debate pinpointed on how streetwear brands excel at cultural credibility and what luxury brands are taking from streetwear brands when. See who you know at platform, leverage your professional network, and get hired. Meet leila fataar, diageos new head of culture robs blog. There is an importance for brands to work with cultural leaders that are shaping and leading the mainstream, rather than buying into. Platform answers big brand challenges working with these cultural voices. Macro nano influencers leveraging influence scale advertising. Chupa chups on demystifying the smoke and mirrors around influencers. Back in london, she now runs platform, which is less of an agency and more of a network of freelancers. Creative design festival in dublin annouce lineup spin1038. A fascinating discussion focussed on cultural credibility hosted by christopher morency from highsnobiety with glenn martens from yproject, stavros karelis from machinea and leila fataar. Its a new generation business, relevant for today, a hybrid of the good stuff from our industry, but a new way of working for an industry in flux.
We are social thinks forward with identity, authenticity. Platform is a new type of agency that creates cultural relevance for brands. Lecture leila fataar turning your vision into a marketing. Aug 09, 2017 leila fataar, previously head of culture and entertainment is leaving diageo. Diageo plans to replace fataar, with an announcement expected in due course. A summer without festivals is an invitation for innovation dlit. It comes as absolutely no surprise to me that fiveyearold offwhite is the worlds hottest brand. So far, highly worthy and frankly of the moment, but where it differs is in its approach, rather than looking high and aiming for those with large follower numbers, it looks beyond the numbers and considers whether the output is right for the brand and the individual. She has over two decades of experience, from her 10 year first youth oriented boutique agency, spin, a stint at corporate. Diageo is like many highprofile brands trying to figure out. Leila fataar is the founder of platform founded in august 2017 to answer challenges faced by brands in the everchanging world of creative innovation and.
Sometimes it can just be fun, but it has to run plausibly through each of the brands activations, ringing true the whole way through. An independent multi discipline company helping big brands build cultural value. How to get a freelance career off to a flying start. What to expect from the future of advertising 2018. Chupa chups on demystifying the smoke and mirrors around. Former diageo marketer leila fataar wants to help global brands.
Diageos head of culture departs to link brands to cultural. Lf founder platform opinion what makes virgil ablohs offwhite the hottest brand on the planet. Founder of platform who left a senior marketing role for diageo to create an agency devoted to making brands more culturally relevant. Join facebook to connect with leila fataar and others you may know. Platform is a new type of agency that creates cultural relevance for. Facebook gives people the power to share and makes the world more open and connected. Brands looking to connect and do more meaningful and impactful activations within the community are looking to platform to come up with new. Highlights from the opening day of the festival include talks by leila fataar from platform , debbie millman on her popular podcast design matters, and jury insight sessions where visitors can hear about some of the judges views on this years entries and what it takes to make pencilwinning work. Leila fataar, previously head of culture and entertainment is leaving diageo. Leila fataar, diageos first and now former head of culture and. She claimed that brands should go beyond just thinking. Leila fataar, founder platform leila fataar is the founder of platform founded in august 2017 to answer challenges faced by brands in the ever changing world of creative innovation and the swiftly moving cultural landscape. I have been surrounded by creativity my entire life.
Apr 25, 2018 highlights from the opening day of the festival include talks by leila fataar from platform , debbie millman on her popular podcast design matters, and jury insight sessions where visitors can hear about some of the judges views on this years entries and what it takes to make pencilwinning work. Oct 15, 2017 put streetlevel know how, a digital devotion and endless experience together and youve got leila fataar. Sep 11, 2019 platform is interesting and of leila and her vast experience, its aim is to create and maintain cultural relevance for big brands. Last summer, we hung out with leila fataar, the founder of platform. She is setting up her own venture platform , with diageo as the first client. We are social thinks forward with identity, authenticity, and. Diageo hires first director of culture and entertainment. Always in search of authenticity and real influence, leila has been challenging brands who blindly follow the influencer trend. J is the new brand from luke walker, who i profiled earlier this year and who i believe is one of the most important voices in clothing design working anywhere at present. How marketers can navigate the perfect storm of remote. Leila fataar is the founder of platform previously working with big names such as diageo, edelman and adidas originals who now champions established talent in the worlds of music, art and fashion through her agency, rather than the social media influencers marketing is currently so obsessed with.